YWCA wants to
end violence
against women.

Violence against women is not a
joke. It is not entertainment.
It is not a game.

It's definitely Not Okay.


We created #NotOkay so that it could be attached to anything that justified violence
against women or used violence as a means of entertainment.

The idea spread across print, online, radio, out of home and more.

Video and Radio

The word spread.

Our #NotOkay campaign received millions of impressions; it made the evening news,
Fast Company and The Huffington Post. And it found support across the country, from the
union halls to Parliament Hill.